17 May Brain Food
What Do Your Sponsors Really Want? As many associations are looking to shore up non-dues revenue, a new survey reveals sponsors want to be back at in-person meetings. Experts say mixing in-person events with year-round content options will lead to more productive relationships between sponsors and associations. (Source: ASAE Associations Now Daily News, April 14, 2022) How Do You Price Your Virtual and Hybrid Offerings Correctly? As associations continue to offer online, hybrid, and in-person learning, many are struggling with how to price this mix of offerings. An expert recommends focusing on value, engaging...