Marketing strategist Chris O’Toole (of Breightly.com) helped us develop value proposition statements that you can use in starting the conversation about membership value. Check out the presentation Chris made at the VMAE | Summer Conference in Denver; click here for the video and more.  As a follow up, Chris will present a FREE webinar (hosted on The Bridge Club video conferencing platform) at 11 AM Mountain time on September 5.  Chris will discuss the thoughtful and licensed use of imagery in VMA communications.  Register today!...

Six new articles added to the JumpStart! library are ready for you to publish as practice management Presenter slides and tools from VMAE | ThinkWORKS 2018 have been added to the Diversity & Inclusion section under Resources, to help you turn D&I principles into practice.  And all the presentations from the VMAE | Summer Conference 2018 are available to you; just click here to access the growing portfolio of presentations from our meetings....

Greetings, colleagues – It’s August.  It’s tempting to be whistling “Those Lazy Hazy Crazy Days of Summer” – but VMAE has so many great things going on I wanted to check in with you and make sure the summer vacay hadn’t made them pass you by!  Here’s a personal checklist to help you make the most of these opportunities: Momentum – We’ve partnered with Mary Byers, CAE (author of Race for Relevance) on this online course focused on “Strategy Starters for Today’s Association Professional.” VMAE has covered the cost, so your...

Lilly to Separate Elanco Animal Health with Initial Public Offering July 24, 2018 INDIANAPOLIS, July 24, 2018 /PRNewswire/ -- Eli Lilly and Company (NYSE: LLY) today announced that the company has completed its strategic review of Elanco Animal Health, and will file a registration statement in the coming weeks with the U.S. Securities and Exchange Commission (SEC) for a potential initial public offering (IPO) of a minority ownership stake in Elanco as a separate company. The offering is expected to represent an ownership stake of less than 20 percent. The number of shares...

VMAE | Summer Conference 2018 in Denver has concluded – but I’m still enjoying the warm feeling that results from spending time with such a great collection of colleagues, and I’m still excited about all the great information that came forward from VMAE “messengers!’ In case you couldn’t be present, or just need a synopsis as a reminder of what you experienced, here’s a recap: The conference convened with the awards luncheon on Friday, during which VMAE members and invited guests congratulated these award winners: Best in the Business –...

Several VMAE members, and marketing consultant Christopher O’Toole of Breightly, have been working since last fall to develop value proposition statements about VMA membership – statements that serve as conversation starters and that you can weave into your marketing materials. The VMAE | Summer Conference 2018 program has been adjusted to start at 8 AM on Saturday, July 14 so Chris and the task force can reveal the results of this work while you enjoy a delicious, hot, plated breakfast. Details are in the downloadable brochure describing the VMAE |...

VHMA and VMAE recently announced a strategic partnership to launch a four-part webinar series, Boosting Your Financial IQ to Maximize Fiscal Performance, designed to elevate the financial literacy of those involved in veterinary management.  Members of VMAE are encouraged to make the webinar series visible to your VMA – the webinars are provided at no charge, and each webinar features an expert in veterinary economics. In the May 25 announcement, VMAE provided resources for executives that can be used to create awareness about the webinar series with your members. Note: The webinar...

Introducing the first in a series of “Lead & Learn” webinars, AVMA’s Dr. Mia Cary noted that “the red thread of the webinars in this series is all about leadership – specifically about providing you the expertise, knowledge and skills to serve as a leader in your practice or in your community.”  The inaugural webinar, recorded for future access, featured Zenithson Ng, DVM, MS, DABVP on Veterinarians: Leaders in educating clients and public regarding assistance animals.” The live webinars are open to all; recorded webinars will live behind the AVMA...

Just like their four-legged companions are to their owners, workers of companies considered pet friendly are more loyal and feel more connected to the company's mission than workers of other companies. A survey by Nationwide, in partnership with the Human Animal Bond Research Institute (HABRI), finds that 90 percent of employees in pet-friendly companies feel fully engaged in their work compared with 65 percent of workers of other companies. A pet-friendly company is defined as one that allows workers to bring their pet to work at least once in a while or...

In an opinion piece on food safety published by Fortune, Neil Olson – a veterinarian and the dean of St. George’s University School of Veterinary Medicine – states that the “U.S. faces a severe shortage of veterinarians.”  He writes that “Every time Americans eat a cheeseburger without falling ill, they have veterinarians to thank” while noting that “there aren’t enough veterinarians to guarantee the safety of our food supply.  Read more....