ASPCA Pet Health Insurance Cost of Care

Dear VMAE Members:

ARE COST OF CARE DISCUSSIONS WITH CLIENTS DIFFICULT
FOR YOUR ASSOCIATION MEMBERS?

WE’VE MADE IT EASY WITH THE ASPCA® PET HEALTH
INSURANCE COST OF CARE WHEEL!

The cost of veterinary care is often not discussed with clients until services are needed. This is a missed opportunity to help owners understand the potential cost of pet ownership and how to prepare for their pet’s future health care needs.

The Cost of Care Wheel was designed to engage clients in proactive cost of care conversations. We hope that your association members find this tool helps facilitate discussions on advanced planning for pet health care expenses in a seamless and comfortable way for their clients and veterinary teams!

Based on actual claims data for accident, illness and preventive care invoices submitted over a 5 year time frame for 9 popular dog breeds and 5 cat breeds, the wheel can be rotated to show data for each breed, evaluated in 4 different ways:

  • The average cost of care per year for the selected breed.
  • The average cost of care for the pet at three life stages: in the first year of life, as an adult and as a senior pet.
  • The average cost of care for the pet with one insurance claim at the same life stages.
  • The actual amount spent on healthcare by half of the clients owning the same breed at each of the three life stages.

The ASPCA® Pet Health Insurance Cost of Care wheel was designed as an examination room tool to make cost of care discussions easy for veterinary teams and impactful for clients. It can be used in many ways:

  • Place the wheel in treatment rooms and ask your staff to show it to each client
  • Ask your clients if they have any questions about the future costs of their pet’s lifetime care
  • Proactively use the wheel to illustrate the future costs of their pet and explain why it’s important to their pet’s care to prepare for these costs ahead of time.

Want to learn more about how communicating the cost of can benefit your association members and their clients? Please refer your members to our Cost of Care Landing page http://vet.aspcapetinsurance.com/costofcare, where they can access tools such as:

  • Order their own Cost of Care Wheels
  • Communicating the Cost of Care on-demand CE Course hosted by Dr Wendy Hauser
  • Communicating the Cost of Care article written by Dr Wendy Hauser
  • Video tips explaining the “why” behind the Cost of Care Wheel and how to utilize the tool with their clients.

Have questions or want to learn more, please reach out!
Gina Fortunato, AVP Veterinary Services

The ASPCA® is not an insurer and is not engaged in the business of insurance. Products are underwritten by United States Fire Insurance Company (NAIC #21113. Morristown, NJ). Insurance products are produced and administered by C&F Insurance Agency, Inc. (NPN # 3974227), a Crum & Forster company. Through a licensing agreement, the ASPCA receives a royalty fee that is in exchange for use of the ASPCA’s marks and is not a charitable contribution