VMAE’s signature program, the Power of Ten (P10), has expanded with three additional organizations having launched (or readying to launch) their leadership development program. VMAE congratulates and commends the Kansas Veterinary Medical Association, the New York State Veterinary Medical Society, and the South Dakota Veterinary Medical Association for their commitment to delivering this personal and professional development program focused on recent graduates. With the addition of these three VMAs a total of 35 organizations have launched P10 programs, demonstrating the exponential reach and impact of the P10 program. Ralph Johnson, CEO...

In his opening remarks at the 2018 AVMA Economic Summit, held October 23-24 in Rosemont, Illinois, Matt Salois, PhD and director of the AVMA Veterinary Economics Division, adroitly contrasted components of the economic ecosystem. “On one hand, the economy is growing – and growing at a very healthy rate; on the other hand, the amount of debt in the US is causing concern amongst economists. On one hand, the labor market is hot and in recovery from the 2008 recession; on the other hand, not everyone is benefitting from the...

VMAE is a Member Organization of the Pet Nutrition Alliance (PNA), which recently released its annual report to detail “new and innovative projects in 2018 to develop non-branded tools for the veterinary healthcare team that will help them and their clients make more objective decisions and nutrition recommendations for their patients.” PNA announced that its Manufacturer Information Project is well underway.  With the aid of veterinary students, PNA has requested information on key World Small Animal Veterinary Association recommendations (e.g. do they employ a nutritionist, do they have their own manufacturing...

Several resources for VMA executives have been added to the VMAE website: A one-hour webinar with Christopher O’Toole on the impactful and legal use of imagery in VMA communications – specifically, images to support your messaging about membership value. Two flyers sent by the Ontario VMA (and generously shared by their CEO, Doug Raven) instead of traditional letters, as part of their member recruitment process. These are excellent examples of tailored messaging for segmented audiences. Click on Member Recruitment Strategies for the flyers and “why they work” background. A board...

The audience for the AAVMC’s Diversity and Inclusion on Air podcast, hosted by Senior Director of Institutional Research and Diversity Dr. Lisa Greenhill, is growing dramatically. Greenhill’s goal was to double the number of “listens” for the podcast from about 250 to 500 a month. In November 2018, the show was on track to hit 800 listens, far surpassing her goal. “For a small association podcast, these are great numbers!” she said. The AAVMC launched the podcast in the fall of 2015. It features conversations about diversity, inclusion and veterinary medicine...

Here’s a collection of commentary that I’ve found thought-worthy of late, just in case your feet are up and you’re taking a few minutes for reflection: How the Member Experience Shapes the Association Space Produced by software provider MemberSuite, this webinar encourages us to think about segmentation, personalization and the member journey – in contrast to the traditional approach of member benefits.  The session was originally delivered to an overflow audience at the ASAE annual conference in August. Our Relationship with Online Video Is Changing Recent research from Pew notes that online video, particularly...

First what I learned about tractors…  or at least tractor supplies. Recently I discovered a store that is an outlier while most “brick and mortar” stores are failing. The store is the Tractor Supply Company, and they sell farm equipment, supplies, clothing, guns and even baby chicks. Their tag line is “Everything you need for a life out here.” And when they say “out here” they mean out beyond suburbia, where the grass is tall, and the tractors roam fee. Recently the Tractor Supply Company expanded to the point where they have...

“We are pleased that our member institutions have received financial support to continue education and extension activities that allow them to serve those who need veterinary service the most.” “We are pleased that our member institutions have received financial support to continue education and extension activities that allow them to serve those who need veterinary service the most,” says Dr. Andrew Maccabe, Chief Executive Officer of the Association of American Veterinary Medical Colleges (AAVMC) and one of the co-leads of the Veterinary Debt Initiative. Four AAVMC member institutions and one affiliate were...

“PSLF is a critical tool for the veterinary profession, particularly since the veterinary expertise is critical to a range of public sector and nonprofit roles. “ The Department of Education’s Public Service Loan Forgiveness Program (PSLF) provides tax-free student loan forgiveness to individuals who have worked ten years in qualifying nonprofit or public-sector roles after making 120 qualifying, on-time loan payments. Many veterinarians who have chosen careers in the nonprofit or public-sector count on PSLF, predominantly because these careers are often less lucrative than those in the private sector. “PSLF is...

Financial Wellness DVM, a personal finance blog for veterinarians, asks its readers if, and how, parents can raise a family with one veterinarian’s income. The blogger probes further by exploring female sole income earners in the profession and how the burden of student debt impacts their career trajectory and financial decisions. Led by the American Veterinary Medical Association, the Association of the American Veterinary Medical Colleges and the Veterinary Medical Association Executives, VDI is a collaborative alliance aimed at raising awareness and providing access to resources that will enable pre-veterinary students,...