VMAE | Live! is all about connecting our special network for input, insight and inspiration while exploring association management and professional issue topics. What began as monthly webinar series has now evolved into webinars, town halls, new member orientation, and VMAE Strategic Initiative Partner webinars.

Stop Selling Sponsorships: How to Build Year-Round Partnerships with a Marketing Agency Approach

Tuesday, August 11, 2026 – 1:30-2:30 PM Eastern

If your veterinary medical association’s sponsorship program still revolves around prospectuses and conference-only opportunities, you’re leaving revenue – and relevance – on the table.

Today’s corporate partners don’t buy “sponsorships.” They invest in marketing strategies that deliver measurable value. And when associations can’t meet that expectation, companies take their marketing dollars elsewhere.

In this fast-paced, one-hour session, you’ll learn how to rethink your approach entirely—shifting from transactional sales to a more strategic, marketing agency-style model. We’ll cover how to lead better sponsor conversations, design customized partnership opportunities, gain the support of your staff and board, and build year-round programs that sponsors are willing to fund.

If your veterinary medical association is ready to move beyond offering visibility and recognition to sponsors, and start building partnerships that drive real results – for sponsors, your association, and your members – this session will show you how.

Presenter

Bruce Rosenthal