VMAE | Live! is all about connecting our special network for input, insight and inspiration while exploring association management and professional issue topics.

VMAE | Live! webinars convene on the third Thursday of each month, starting at 12:05 PM Mountain time (and concluding by 12:55 PM).  Each session will feature VMAE colleagues who will share their expertise or external subject matter experts who will provide their thoughts. There will be time for questions – and answers – as well as interactive polls to keep things focused, lively, and relevant to the interests of VMAE members.

Veterinary Managers: Adding Value to Create Better Veterinary Practices

Thursday, October 15
12:05-12:55 PM Mountain time

Veterinary practices want healthy patients, satisfied clients, and financial success. Meeting these expectations requires that a practice provide good medicine and excellent customer service. Veterinary managers add value to practices because they coordinate the business activities that result in outstanding customer service, leaving the professional staff to focus on the delivery of medicine.

When properly leveraged, managers can be responsible for: hiring and training support staff, preparing financial statements and budgets, setting fees, monitoring key performance indicators, maintaining inventory, managing the hospital technology, implementing safety and security procedures, and more. This program highlights the important contributions managers can make, as well as the role they play in creating work environments that are conducive to goal attainment and success.

Join Christine Shupe, CAE – executive director of the Veterinary Hospital Managers Association and member of the VMAE Board of Directors – for a dynamic and interactive session that will help you better support YOUR members!

Webinar participants will learn –
Attending this edition of VMAE | Live! will help you:

  • Understand how veterinary managers propel practice success
  • Discuss the use of veterinary managers with your VMA members
  • Understand labor market dynamics for veterinary managers
  • Utilize VHMA resources (available to you at no charge) to assist your members in creating better veterinary practices


Christine Shupe, CAE

Veterinary Hospital Managers Association

Christine graduated from the State University of New York College at Oswego with a Bachelor of Arts degree, major in Political Science. Christine started her career as an administrative assistant for the lobbying firm of Shea and Gould in Albany, NY. Christine continued her career at the New York State Legislature as the Legislative Aid to Assemblywoman Frances T. Sullivan. Christine joined the association management firm of Capitol Hill Management Services where she first started serving as the Executive Director to the VHMA in 1998. In 2003, Christine earned the Certified Association Executive (CAE) designation awarded by the American Society of Association Executives. In 2003 Christine started her own association management company CQS Management Service, LLC. Christine has served as the Executive Director to the VHMA since 1998. In 2019 Christine was honored with the VMAE Executive of the Year award.
Future VMAE | Live! Sessions

November 12
Leading Your Members into the Next Normal

December 3
The Next Normal: Pathways for Veterinary Medicine

Recordings of Previous Sessions

VMAE | Member Meeting and Awards Celebration

August 27, 2020

What is a Socially Conscious Community?

August 6, 2020

Slide Deck

Virtual Town Hall
Hotel Contracts in the New Era

May 28, 2020

Slide Deck

Virtual Town Hall with VMAE Strategic Initiative Partners

COVID-19: Mental Health Primer – A Guide for Veterinary Medicine Association Executives

April 16, 2020

Slide Deck

Sustaining the Human-Animal Bond During Hospice Care

February 20, 2020

Slide Deck

Influence: The Biggest Challenge in Leadership

January 16, 2020

Randy Hall Slide Deck

Animal Emergencies: What Have We Learned about the VMA’s Role?

Reframing our View of Veterinary Work — Calling or Career?

October 17, 2019

Slide Deck

Four Tips to Help Your Members Reduce Team Turnover

September 19, 2019

Slide Deck

Successful Associations Know When To Say No

August 15, 2019

Slide Deck

How Veterinary Practices Are Successfully Using Digital Marketing Tools

July 18, 2019

Slide Deck

Effectively Messaging to Member Segments