25 May Value-based Pricing Strategy for Veterinary Practices
According to experts in economics, the way veterinary practices approach pricing is a critical part of business success. Price is one of the main reasons nearly 50 million animals don’t see a veterinarian at least annually, with more than 50% of owners (whose pets don’t receive regular care) indicating they don’t see the value in regular veterinary care. With a value-based model, the price of products and services is set according to their value to the customer, rather than the cost to the veterinarian. AVMA provides this article on pricing...