06 Feb VHMA White Paper: Value-based Pricing Strategies
The Veterinary Hospital Managers Association (VHMA) convened a critical issues summit in 2018 to address the question “How can veterinary practices adopt and implement more effective pricing approaches?” As an outcome of the summit, VHMA has released a white paper that can be downloaded for free. VALUE-BASED Strategic Pricing for Veterinary Practices introduces the core concepts, frameworks, and tools for pricing strategically in the veterinary services industry and is critical reading for any practice considering a new approach to pricing. The white paper addresses: Why strategic pricing is important for...