Register by October 18


The VMAE Fall Conference is an annual event that hosts high caliber speakers presenting on topics in association management and/or the veterinary industry. This event provides an exciting opportunity for attendees to meet, network, explore ideas, and learn from leaders in their perspective fields.

Featured Speaker

Gary A. LaBranche, FASAE, CAE

Gary is an association CEO, author, speaker, and consultant. An association professional for 39 years, LaBranche is currently President & CEO of the National Investor Relations Institute (NIRI). NIRI’s members represent 1,600 publicly traded companies with a combined market cap of $9 trillion. Previously, LaBranche has served as CEO for the Association for Corporate Growth, the Association Forum of Chicagoland and two other organizations. In addition, he was a senior executive at the American Society of Association Executives (ASAE) and the U.S. Chamber of Commerce. At the Forum and ASAE he was responsible for identifying, developing, and sharing best practices, models, and innovation in association management. Earlier, he was a partner in Lawrence-Leiter and Company, then the largest association consulting firm in the world.

He was named an ASAE Fellow (FASAE) in 1995 and was the ASAE Key Award winner for 2007, the highest award in the profession. ASSOCIATION TRENDS named him the 2012 Association Executive of the Year. The Association Forum honored him as the 2019 recipient of the Samuel B. Shapiro Award for Chief Executive Achievement. He is a member of the U.S. Chamber of Commerce’s Association Committee of 100 and is past chairman of the Chamber’s Institute of Organization Management. LaBranche has served on ASAE’s 4 governing boards and chaired the board of ASAE’s for-profit subsidiary, ASAE Business Services, Inc.

He is the author of 300+ articles, podcasts and columns and the book, “The Association CEO Succession Toolkit” published by ASAE in 2018. He authored the chapter, “Managing the Complex Association Enterprise” in ASAE’s Handbook on Professional Practices in Association Management, 3rd edition and the updated chapter in the 4th edition. He has consulted/presented to 300+ associations.  LaBranche was profiled as an innovative leader in the book, Hope: How Triumphant Leaders Create the Future, by Andrew Razeghi. He has also been featured in Strategic Transformation: How Boards Achieve Extraordinary Change, by Beth Gazley and Katha Kissman, and Race for Relevance: 5 Radical Changes for Associations, by Harrison Coerver and Mary Byers, CAE.  Together with his wife, Karen LaBranche, he is Managing Director of LaBranche Productions, LLC., a producer of independent films including “THE OTHERKIND,” scheduled for release in 2022.

Event Schedule

November 11, 2021

5:30P – 7:00P

Welcome Reception

River Vine Sun Porch

November 12, 2021

8:15A – 9:00A



9:00A – Noon

Pathways Program

by Gary LaBranche, FASAE, CAE

Rose Ballroom

12:00P – 1:00P



1:00P – 4:00P

Pathways Program

by Gary LaBranche, FASAE, CAE

Rose Ballroom

6:30P – 9:00P

Group Dinner

Kendall Jackson Winery

November 13, 2021

8:15A – 9:00A



9:00A – Noon

Pathways Program

by Gary LaBranche, FASAE, CAE

Rose Ballroom

1:00P – 7:00P

Optional Tasting Event

7:00P – 9:00P

Optional Small Group Dinners

Various Restaurants in Sonoma County


Vintners Resort
4350 Barnes Rd
Santa Rosa, CA 95403
(707) 575-7350

Discounted Rates until October 18

Room Rates (Single/Double)
$255/night + $30 nightly resort fee

  • Courtyard King Rooms – located on the 1st floor
  • Courtyard Fireplace Rooms – up stairs to 2nd floor

Resort fee covers: WiFi throughout the property, daily parking, and pool and fitness center access

A limited number of suites are available at a 35% discount off regular room rates. Please contact Jessica Schroeder at (707) 566-2604 for exact rates and availability.

Important Notice about COVID-19 Vaccination

Due to concerns about the Delta variant of SARS-CoV-2, the VMAE Board of Directors has determined that members, nonmembers, guests, industry partners and staff attending VMAE | Fall Conference 2021 are required to be fully vaccinated against COVID-19 (SARS-CoV-2). People are considered fully vaccinated two (2) weeks after their second dose in a two-dose series (such as the Pfizer or Moderna vaccines) or two (2) weeks after a single-dose vaccine (such as the Johnson & Johnson vaccine). If you don’t meet these requirements you are not fully vaccinated.  The registration form for the meeting will not be processed unless you have attested on the registration form that you (and your guest, if registering a guest) are fully vaccinated.  In addition, if you are experiencing any symptoms of COVID-19 or simply do not feel well, you should choose to not attend the meeting in person.


  • VMAE Member

  • $349/mo
  • Early-Bird pricing through 10/18/21.

    Member pricing is $549 after 10/18/21.

  • VMAE Member - Staff

  • $549/mo
  • Early-Bird pricing through 10/18/21.

    VMAE Member – Staff pricing is $749 after 10/18/21.

Strategic Initiative Partners

Partners receive attendance opportunities to VMAE meetings based on sponsorship level:

Titanium: 8 per sponsorship year
Platinum: 4 per sponsorship year
Gold: 3 per sponsorship year
Silver: 2 per sponsorship year
Bronze: 1 per sponsorship year