
Lexington, Kentucky
October 22-24, 2026
Overview | Program |Events| Hotel | Download Brochure




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Halmyre President Christine Saunders is a growth consultant to associations, a strategic advisor to marketing executives and leaders, an entrepreneur, and a hobby farmer. Christine is a frequent speaker and educator to association leaders and delivers continuing education for ASAE’s CAE designation. She brings a unique ability to connect theory and methodology to real-world, on-the-ground approaches for pragmatic results at associations of all sizes.
Prior to founding Halmyre in 2014, which serves North American association, membership and not-for-profit organizations, Christine owned a traditional integrated marketing and communications agency specializing in financial services, public services and not-for-profits. Her career started in banking and technology.
Christine’s post-graduate education is in politics, ethics and philosophy at the Universities of Glasgow and Edinburgh. On the weekend you will find her in her garden arguing with the weeds, in the kitchen making new concoctions, or hiking on new trails. She is a proud East Coaster despite living in Toronto today.

Reggie is Chief Information and Performance Excellence Officer for the American Society of Association Executives & the Center for Association Leadership. Reggie implements exemplary systems at ASAE that serve as a model to the rest of the association community and works to “ratchet-up” the use and understanding of technology among ASAE members. He has been working with and/or for non-profit organizations since 1985. Reggie speaks regularly on technology and strategy issues. He was recently named one of the top 40 CIOs in DC/MD/VA area. Reggie holds a B.S. in Economics and Computer Science from Georgetown University. He regularly serves on association boards. He enjoys cooking, drawing, pottery, and golf.
5:30P – 7:00P
Magnolia, 1st floor
7:30P – 9:30P
Various restaurants in Lexington
8:15A – 8:45A
Magnolia, 1st floor
8:45A – Noon
Magnolia, 1st floor
12:00P – 1:00P
Grand Kentucky Ballroom Salon C&D, 2nd floor
1:00P – 4:00P
Magnolia, 1st floor
4:00P – 6:30P
6:00P – 9:00P
Mane on Main
8:15A – 9:00A
Magnolia, 1st floor
9:00A – Noon
Magnolia, 1st floor
1:00P – 6:00P
10:00A – 5:00p
Partners receive attendance opportunities to VMAE meetings based on sponsorship level:
Titanium: 8 per sponsorship year
Platinum: 4 per sponsorship year
Gold: 3 per sponsorship year
Silver: 2 per sponsorship year
Bronze: 1 per sponsorship year