22 Aug Value-Based Pricing
I was honored to represent VMAE at the recently held Critical Issues Summit convened by the Veterinary Hospital Managers Association (VHMA) to probe the topic of value-based pricing. John Volk of Brakke Consulting described it in the August 10, 2018 edition of Brakke’s Animal Health News & Notes: “The goal was to take a deep dive into pricing theory and to develop more effective ways for veterinarians to price their services in order to serve a broader audience yet increase revenues … Hats off to [VMAE member] Christine Shupe and...

