Value-Based Pricing

I was honored to represent VMAE at the recently held Critical Issues Summit convened by the Veterinary Hospital Managers Association (VHMA) to probe the topic of value-based pricing. John Volk of Brakke Consulting described it in the August 10, 2018 edition of Brakke’s Animal Health News & Notes: “The goal was to take a deep dive into pricing theory and to develop more effective ways for veterinarians to price their services in order to serve a broader audience yet increase revenues … Hats off to [VMAE member] Christine Shupe and her team at VHMA for their leadership in tackling thorny issues facing the profession.” Click here for coverage of the Summit by Today’s Veterinary Business (in their August 15, 2018 online edition).

Ralph Johnson, CEO | VMAE