08 Sep Beyond the Screen: Why In-Person Events Are Critical for Veterinary Associations

Facing the pandemic’s challenges earlier this decade, VMAs and associations of all types became adept at offering education through avariety of hybrid and virtual formats. Now, with that period in the rear-view mirror, associations are once again increasingly returning to in-person events to maximize member value. Even as association membership numbers rebound, we face mounting pressure to stay relevant, demonstrate value to members, and cultivate deeper community engagement. In fact, the role of in-person events has never been more critical. Far from being optional, these events are now strategic necessities—powerful...