What is the Veterinary Practice Health (VPH) speaker series?
VPH was created to provide timely advice from the industry’s top experts about what creates a healthy veterinary practice. The series was envisioned by the VMAE Practice Health Committee to make insights and perspectives from the experts available to any veterinary professional with an interest in practice growth – and who belongs to an organization represented in VMAE membership.

How will the series be delivered?
VMAE will host a Zoom webinar on the third Thursday each month, from 2:30 to 3:30 PM Eastern time. Each session will be delivered as a live webinar that will be recorded for complimentary, on-demand access for one year. The recorded webinars will be available on the VMAE website at this URL within five days of the live program.

Is there any cost?
No – VPH is a new resource from VMAE that is free to your VMA and free to your members. Indeed, the experts have waived their speaking fees as a generous gesture with the understanding that veterinary professionals will be able to access their insights free of charge. All you must do is promote these free programs to your members, who gain exclusive access to the experts.

How will the VPH speaker series be marketed?
Each VMA that wishes to provide this benefit its members will market the programs to its members. VMAE has engaged a professional marketing firm to develop the marketing assets for VPH, and these turnkey digital assets are designed so you can drop them into your communication streams – just add your VMA logo to brand this as your offering to your members, and you’re good to go! You’ll find the digital assets below so you can download the material to publicize the programs in your email and social media channels.

How far in advance will the digital marketing assets be available to me?
VMAE will provide you the digital assets for three speakers at a time so you can promote a quarterly calendar of speakers. We’ll let you know when the materials for the upcoming quarter are posted to the website, with the goal of having these assets in your hands at least 60 days prior to the beginning of the quarter.

Do you have any tips on marketing VPH to my members?
Yes indeed, thanks to Christopher O’Toole and Dr. Peter Weinstein:

• Chris (of Breightly.com) created the VPH brand and materials, and he has also generated a tip sheet to guide you through how to utilize the VPH digital assets. He’s even included the RGB colors and font information so you can match the VPH branding as you include the assets in your various channels.
• Peter created a brief video to share best practices he has found useful when delivering more than 100 virtual programs to the members of the Southern California VMA. Hint: you just might hear Peter encouraging you to promote a program six times for best effect, including a final promotion the day of the program.

How will my VMA members register for the program?
Easy! VMAE has built the registration system as a service to you and your VMA. Simply provide each month’s Zoom registration link to your members and they’ll provide basic information to register for the program, after which they’ll receive a confirmation of their registration with a personalized link to the live webinar.

How will VMAE use the registration data?
Individuals who register will provide their name, primary VMA affiliation (from a drop-down list of organizations represented in VMAE membership), and an email address. This data will be used to enroll the individual in the webinar, email a confirmation to the individual, email a request to complete a brief evaluation form, and then generate an attendance report specific to the participating VMA. VMAE will not use the data for anything other than these purposes.

Do these programs qualify for CE credit?
Following each program, VMAE will send out CE certificates to attendees with mention that individuals should check with their state veterinary medical licensing board for specific CE allowances and requirements.

To download any of the image assets, click the links below and then right click on the image and choose Save As.

Core Assets

Logo Files

To download any of the image assets, click the links below and then right click on the image and choose Save As.