Savannah, GA / March 26-28
Veterinary medical associations (VMAs) face a challenging future. Consider the following:
Dynamic Science – The innovations being introduced into the practice of veterinary medicine have never shown more promise or changed more quickly – often too quickly for professionals and supporting organizations like state VMAs to adapt. The range of issues facing members and stakeholders is dramatic.
How do state veterinary medical associations help members be successful in this fast paced, dynamic
scientific (and practice) environment?
Diverse Stakeholders – The people and practices served by VMAs are diverse. The potential stakeholder base encompasses a range of individuals practicing in different types of organizations, treating different types of animals and dealing with very different types of owners.
How do state veterinary medical associations ensure programs, services and initiatives reflect the diverse needs of these markets?
Competition – There is a wide variety of sources of information for veterinarians. From alternative associations to groups on LinkedIn, there have never been more choices. VMAs need to understand how they fit within this competitive landscape.
How do veterinary medical associations fulfill a unique role given competitors and alternatives?
In 2016, the Harvard Business Review published an article stating, “Public companies delisted at 6 times the rate from 40 years ago. Companies are dying faster.” The conclusion from the study informing the article? “Organizations are dying because they are failing to adapt to the growing complexity of their environment.”
Association Laboratory’s research into the association environment is producing a growing body of evidence suggesting that societies are not sufficiently adapting to the changing world in which current members and emerging audiences now work.
The result is a gradual but cumulative reduction in the association’s ability to serve members and volunteer leaders.
Dean West is the founder and President of Association Laboratory Inc. He leads client engagements and is a frequent speaker and facilitator for national and global association leadership meetings.
Mr. West is a former association executive with experience as executive director, chief operating officer, and chief financial officer for both national and international membership organizations. He has been a consultant to the association community since 1992, and has provided services to hundreds of state, national, and international organizations.
Dean West is a nationally recognized expert in association management. He is a Fellow of the American Society of Association Executives. Mr. West authored the chapter on Membership Research for the ASAE book, Membership Essentials and the chapter on Marketing Professional Development Programs in the ASAE book, Core Competencies in Professional Development.
Mr. West is an experienced volunteer leader familiar with the demands of volunteer leadership. He is Past Chairman of ASAE’s Professional Development Council and has served on the ASAE Membership Council and the Editorial Board for the ASAE & the Center for Association Leadership Journal of Association Leadership. He is a former member of the Board of Directors for the Association Forum of Chicagoland.