Register by March 22

Navigating the Unknown + Demystifying the Future

Empowering the VMA Executive

The future is not a distant realm; it’s a canvas waiting for the strokes of innovation and progress. We’re here to help guide you through uncharted territories, turning uncertainty into potential. Conversations around artificial intelligence (AI) are all around us. Fresh research from the American Society of Association Executives reveals that 25% of association executives have AI solutions underway. Most association leaders are in the early planning stages, but are likely to implement plans, assessments, work groups, and seek advice about AI in 2024.

Leaders in various business sectors recognize that AI has the power to transform not only their entity business but their industry or profession. Automated technologies powered by artificial intelligence, tools like chatbots and voice-enabled devices, offer speed and efficiency, but they also require careful planning, testing, and integration. And they raise security, ethical and legal concerns.

Are you prepared?

ThinkWORKS 2024, brought to you via zoom platform, will give you an understanding of the state of AI in associations and veterinary medicine. Be prepared to evaluate your organization’s next steps and address the incredible opportunities and inevitable challenges coming your way.

AI has the power to transform our associations and the veterinary medical industry. Separate sessions will address the impact on both in this context. We will demystify AI a bit, take a snapshot of where we are today, and offer some thought-provoking perspectives and insights for future action.

In addition, we will receive a VMA legal update from one of our attorney colleagues, engage in a workshop on association ethics, and hear from two creative association executives who reinvigorated their workplace – and their meetings – to enhance their work culture and have more fun on the job.

We encourage the Executive Directors and CEOs of VMAs to not only attend this important educational program but also extend this learning and development opportunity to their staff members. This would be a great time to join VMAE and attend your first CE program with us.

Featured Speaker

Mary Byers, CAE, CSP

Mary Byers, CAE, CSP, is co-author of Race for Relevance: Five Radical Changes for Associations and Road to Relevance: 5 Strategies for Competitive Associations. She’s the former director of communications and member services for the Illinois State Dental Society and served in that capacity for nine years prior to starting her consulting business in 1998. Since then, she’s worked with over 300 associations, including the Million Dollar Round Table, American and Illinois Farm Bureaus, American Society of Mechanical Engineers, American Association of Orthopaedic Surgeons and the American Association of Medical Society Executives.

Mary specializes in working with volunteer association leaders and chief staff executives to help define their roles and clarify their vision through leadership conference programming, facilitating strategic planning retreats and coaching. She’s a skilled listener and able to help initiate and manage difficult conversations and to articulate a preferred future.

Mary is a certified association executive, a certified speaking professional, and a certified virtual presenter. She is also the author of seven books.




  • Member

  • $295
    • Early-Bird pricing through 3/22/24.
    • Member Pricing is $495 after 3/22/24.

  • Non-Member Staff*

  • $395
    • Early-Bird pricing through 3/22/24.
    • Non-member Pricing is $595 after 3/22/24.

Strategic Initiative Partners

Partners receive attendance opportunities to VMAE meetings based on sponsorship level:

Titanium: 8 per sponsorship year
Platinum: 4 per sponsorship year
Gold: 3 per sponsorship year
Silver: 2 per sponsorship year
Bronze: 1 per sponsorship year

* ThinkWORKS is open to any VMAE member and their staff