Register by April 7

Harnessing the Power of the Pause

Last year was a year of disruption – unlike any we’ve seen in modern times. The emergency response is over, you’ve pivoted so much you never want to hear the word again, and now (hopefully) a post-pandemic future is in sight.

What’s next?

Join VMAE | ThinkWORKS 2021 for “Harnessing the Power of the Pause,” a MasterMind event focused on thoughtful foresight and planning. COVID paused in-person activities: how can you harness this time to build a stronger, more relevant and innovative organization going forward? This is the question you’ll tackle with your colleagues – and for your VMA – during ThinkWORKS.

We’ll view the challenge through three different lenses:

  • Relevance: without it your association has no competitive advantage.
  • Engagement: fully understanding it is essential to moving forward.
  • Innovation: with it your association can build a sustainable future.

Not only will you talk about the future – you’ll actively work to create it during ThinkWORKS. You’ll participate in guided thought processes (including a decision-making framework) to build a 90-day post-event sprint. You’ll learn with your peers and from thought leader and author Mary Byers, CAE, during sessions where she shares insights, stimulates individual reflection, and energizes small-group discussion.  There will be plenty of interactive elements to engage you during the educational sessions AND in the social sessions that connect our community at the conclusion of each day.

You spend so much time leading and supporting others. Make it a gift to yourself – and your VMA – to set aside the time and space to thoughtfully outline what’s next for your organization.

The “new normal” is what’s happened to your association. The “next normal” is what you choose to create in response. Attend VMAE | ThinkWORKS 2021 and make your VMA’s next chapter one of the best yet!

Featured Speaker

Mary Byers, CAE, CSP

Mary Byers, CAE, CSP, is co-author of Race for Relevance: Five Radical Changes for Associations and Road to Relevance: 5 Strategies for Competitive Associations. She’s the former director of communications and member services for the Illinois State Dental Society and served in that capacity for nine years prior to starting her consulting business in 1998. Since then, she’s worked with over 300 associations, including the Million Dollar Round Table, American and Illinois Farm Bureaus, American Society of Mechanical Engineers, American Association of Orthopaedic Surgeons and the American Association of Medical Society Executives.

Mary specializes in working with volunteer association leaders and chief staff executives to help define their roles and clarify their vision through leadership conference programming, facilitating strategic planning retreats and coaching. She’s a skilled listener and able to help initiate and manage difficult conversations and to articulate a preferred future.

Mary is a certified association executive, a certified speaking professional, and a certified virtual presenter. She is also the author of seven books.



Pricing & Discounts

Take advantage of the Early-Bird pricing below!
Prices go up after April 7.

Best price
* ThinkWORKS is open to any VMAE member and their staff