Dr. Michael Blackwell
Assistant Surgeon General, USPHS (Ret.)
Director, Program for Pet Health Equity, University of Tennessee
Founder, AlignCare

Hear how your VMA can partner with this innovative interprofessional system to improve access to veterinary care, especially for families with limited means. By keeping pets with their families and providing care, the mental, emotional, physical, and financial health of pet owners are supported, while reducing the community’s public health risks.

Brian Crowley
Managing Director, Insights, QNA Group

In response to priorities VMA executives identified, VMAE engaged QNA Group to conduct benchmarking research to understand how veterinary associations are tackling key common issues, particularly driving member engagement, generating non-dues revenue, managing member dues, and recruiting/retaining members. We will analyze the findings and share ways in which VMAs are addressing these areas that are critical to our associations’ health and sustainability.

In an informal format, executive directors of VMAs will share innovative approaches and success stories in addressing common challenges in engaging members, retaining lapsed members, and improving programs and services.

Membership growth is difficult for associations in today’s world of free online information, social networks, virtual conferences, and unpredictable economic outlooks. Associations must evolve their membership offering, systems, and staff to remain competitive. This presentation and workshop will review best practices and fresh ideas for the crucial strategic, technical, and promotional efforts necessary to grow membership:

• Member Experience: Creating seamless digital processes that span channels
• Member Leadership: Establishing member perspectives and leading change across departments
• Member Benefits: Emphasizing the right member benefits and understanding the role of advocacy
• Member Data: Collecting crucial information, ensuring accuracy, and applying it to marketing
• Member Campaigns: Reviewing the five crucial membership campaigns for your organization
• Member Dues and Invoices: Following proven practices to expedite and increase collections.