Register by July 19

CHANGE!

A Meta View: The Evolving Ecosystem of Veterinary Medicine
The veterinary ecosystem is rapidly evolving as specialization, consolidation, technology, public policy and an array of additional influences are creating a more complex, sophisticated environment in which veterinarians must function. This meta view session will look at issues not by asking what’s wrong or who’s to blame, but rather by seeking to understand the issues, the implications, and the meaning of these changes.

8:30 – 9:00 AM

Sophistication, Complexity, and Escalating Expectations: What’s Ahead?

  • Dr. Tony Rumschlag – Director, Consulting Veterinarians, US Companion Animal at Elanco Animal Health
    A personal perspective on CHANGE!

9:00 – 9:45 AM

Emerging Policy Issues: Friend and Foe?

  • Dr. Ashley Morgan – Director Division of State Advocacy, AVMA
    A review of U.S. trends in state regulation of opioids, changes to PDMP report requirements, and “what’s ahead” prognostications.
  • Jeff Evans – Associate Director of Public Policy, American Society of Association Executives
    Jeff will discuss questions from legislators about the need for professional licensure and certification as well as federal regulatory discussions of license portability.

9:45 – 10:00 AM

Break

10:00 – 11:00 AM

Choose Your Adventure: The Spectrum of Practice Ownership Models

  • Dr. Link Welborn – President, Veterinary Study Groups
    The variety of exit strategies available for veterinary practice owners with a focus on maintaining veterinarian ownership.
  • Dr. Bob Lester – Chief Medical Officer, Wellhaven Pet Health
    Ownership participation options for doctors who want reduced risk and relief from management functions.
  • Dr. Jennifer Welser – Chief Medical Officer, Mars Veterinary Health Group
    The variety of options, from associate employment to ownership options, available in practices under the Mars umbrella.

11:00 AM – 12:30 PM

Big Data, Consumer Preferences and Economic Indicators: Reflecting and Predicting Change

  • Chris Ragland – CEO, Animalytix
    A discussion of industry performance and trends, based on market share information drawn from the Animalytix database of over $60 billion in animal health product sales.
  • Matt Salois, PhD – Director, Veterinary Economics Division, AVMA
    Understanding the meaning of data from economic indicators.
  • David Sprinkle – Publisher and research director, Packaged Facts
    Insights about consumer preferences, market research, and strategic implications from the authoritative consumer market research firm that informs strategic decisions by business professionals.

2:00 – 5:00 PM

A Podcasting Learning Lab – Through the Lens of Leading Change

Randy Hall – CEO, Aspire
Allie Chambers – Marketing Communications Manager, Aspire

Over the last several years, podcasts have skyrocketed in popularity and become one of the top ways people consume content. Many organizations and leaders are creating podcasts as part of their strategy to start valuable discussions, create brand awareness, and drive engagement with their product or service. In this interactive workshop, you’ll walk through each step of the podcasting process, including: planning, writing, recording, editing, branding, and uploading – you’ll even get to test what you’ve learned by recording your own podcast episode! Randy will also explore the components of change, how it happens for us as humans, and how to create personal self-change around a podcasting habit.

Learn how to:

  • Create a strategy that defines the purpose, audience, and format of your podcast
  • Organize the content of your podcast episodes to maximize listener retention
  • Use simple and inexpensive technology to record and edit your podcast episodes
  • Compare hosting sites and determine which one is right for you
  • Upload your podcast episodes to top streaming sites, including: iTunes, Spotify, Stitcher, and Google Play
  • Develop brand guidelines for your podcast and start growing your audience