1:45 – 2:15 PM
AlignCare Health: Improving Access to Veterinary Care
Dr. Michael Blackwell
Assistant Surgeon General, USPHS (Ret.)
Director, Program for Pet Health Equity, University of Tennessee
Hear how your VMA can partner with this innovative interprofessional system to improve access to veterinary care, especially for families with limited means. By keeping pets with their families and providing care, the mental, emotional, physical, and financial health of pet owners are supported, while reducing the community’s public health risks.
2:15 – 3:15 PM
VMA Benchmarking: Member Engagement, Recruitment and Retention
Managing Director, Insights, QNA Group
In response to priorities VMA executives identified, VMAE engaged QNA Group to conduct benchmarking research to understand how veterinary associations are tackling key common issues, particularly driving member engagement, generating non-dues revenue, managing member dues, and recruiting/retaining members. We will analyze the findings and share ways in which VMAs are addressing these areas that are critical to our associations’ health and sustainability.
3:15 – 3:30 PM
3:30 – 4:30 PM
Member Share Case Studies
In an informal format, executive directors of VMAs will share innovative approaches and success stories in addressing common challenges in engaging members, retaining lapsed members, and improving programs and services.
7:45 – 8:30 AM
8:30 AM – Noon
Driving Membership Growth for Your Organization
Membership growth is difficult for associations in today’s world of free online information, social networks, virtual conferences, and unpredictable economic outlooks. Associations must evolve their membership offering, systems, and staff to remain competitive. This presentation and workshop will review best practices and fresh ideas for the crucial strategic, technical, and promotional efforts necessary to grow membership: