The Veterinary Hospital Managers Association (VHMA) and Veterinary Medical Association Executives (VMAE) – organizations committed to helping veterinary practices thrive – have entered into a strategic partnership to realize their shared goal of advancing practice health in veterinary medicine. The collaborators are pleased to announce the launch of a free three-part webinar series, New and Improved Pricing Strategies.
Of all the business decisions that a veterinary practice must make, those involving setting prices for products and services are among the most important and impactful ones. No other decision affects the practice’s revenues or profits as directly or significantly as a pricing decision does. Price changes have a direct, immediate, and measurable effect on a veterinary practice’s revenues and profits.
Strategic pricing is not just about making more money or earning higher profits for their own sake. Beyond the economic importance for veterinary practices, strategic pricing has the potential to address significant high-level problems that are endemic to the industry. These involve being able to pay wages to staff members that go beyond the minimum wage and afford a more stress-free and sustainable lifestyle.
Just as important, a strategic pricing framework supports the pet, positioning pets for longer, happier, and healthier lives through more affordable care. The webinars are available free of charge to members of the VHMA and veterinary medical associations! The VHMA will issue a one (1) hour continuing education certificate to attendee for each session attended.