Chris Gloede, CAE

In the fast-paced world of veterinary medicine, your members are inundated with information. To stay essential, associations must move beyond the “send and hope” email method. This session focuses on two key pillars of modern engagement: expanding into high-impact media channels and re-engineering the traditional newsletter into a high-performance member benefit. The session will cover:

• Using AI to Guide Your Content Strategy
• Expanding to SMS
• Expanding to Ringless Voicemail, Paid Social, and Organic Social
• Managing an Omni-Channel Inbox
• Using Generative AI to Create Multi-Channel Content
• Using AI to Create High-Conversion Content
• Generational Messaging and Breaking out of Email

Chris Gloede, CAE

In the fast-paced world of veterinary medicine, your members are inundated with information. To stay essential, associations must move beyond the “send and hope” email method. This session focuses on two key pillars of modern engagement: expanding into high-impact media channels and re-engineering the traditional newsletter into a high-performance member benefit. The session will cover:

• Understanding Newsletter Types and Content/Template Fit
• Leveraging Newsletters for Acquisition and Member Benefit
• Improving Newsletter Inbox Deliverability
• Using Agentic AI to Automate Newsletter Production

Facilitators: Heather O’Steen and Tim Atkinson

This is a twist on our ever-popular MemberShare. Conference participants will discuss and share ideas for solutions in areas such as:

• AMS / member management
• Event management
• Community platform / software
• Learning management
• Board/leadership communications
• Publications / newsletters; Web hosting / design
• Fundraising tools

Based on feedback obtained from conference participants in advance, we will select three categories for us to discuss with colleagues, focusing on challenges and possible solutions ranging from existing tech products to AI-enabled solutions, whether currently utilized or in the planning stage

Heather Loenser, DVM
Rob Trimble, DVM

Whether you are leading an association or veterinary practice, difficult conversations are part of leadership. This interactive workshop gives veterinary leaders a practical framework for approaching feedback, conflict, and emotionally charged discussions while staying “Above the Line“ –  grounded, curious, accountable, and clear.

Participants will leave with tools to prepare, reduce defensiveness, and handle challenging conversations in ways that support trust, alignment, and healthy group dynamics.