Language of Care Initiative

The AVMA conducted language-focused research with pet owners across the United States to learn more about harnessing language to improve patient care. The research led to the development of tools and resources designed to assist veterinary teams integrate key words and phrases into daily conversations with clients. By using specific words and phrases, veterinary teams can build stronger and more trusting client relationships, increase compliance, and maximize patient outcomes. The Language of Veterinary Care research and tools are made possible in part by educational funding from CareCredit and Pets Best Pet Health Insurance.