Brain Food

What is the Real Value of Associations for Members?
Consistent with the Start the Conversation work undertaken by VMAE with marketing consultant Christopher O’Toole of, this brief and focused perspective from Amanda Kaiser (at Smooth the Path) provides insightful answers to the question of real value.  Read more hereSource: Newsbrief 05/24/19

Telling the Advocacy Story: Moving Members From “Me” to “We”
How can associations tell their advocacy story in a way that connects advocacy work back to member value and retention?  Tommy Goodwin writes that demonstrating collective action “moves the needle from ‘me’ to ‘we’ and begins to tap into those emotional components of the buying decision that increase stickiness and help plug the membership ‘leaky bucket.’”  Read more hereSource: Newsbrief 05/31/19