24 Sep Watch The Pet Effect

The Human Animal Bond Research Initiative (HABRI) has assembled scientific evidence that demonstrates how pets improve heart health, alleviate depression, increase wellbeing, support child health and development, and contribute to healthy aging.  In addition, companion animals can assist in the treatment of a broad range of conditions from post-traumatic stress to Alzheimer’s disease to autism spectrum disorder.

The Pet Effect campaign, led by HABRI founding member Zoetis, is a multi-pronged campaign aimed to introduce pet owners to the health benefits of the human-animal bond, and to understand how important their veterinarians are for happy, healthy pets.  The videos produced for the campaign are compelling and of high quality – suitable for use at VMA events and gatherings, and on your social media feeds.  Take a look at the four videos released to date and see if they might be suitable for your use.