November 4-6 • 1-6 PM Daily EDT

Reimagining the Veterinary Medical Association

VMAE | Fall Conference 2020 was designed to help you in Reimagining the Veterinary Medical Association. Dean West, founder and president of the Association Laboratory, was our thought leader for this extremely timely topic and he guided us in learning, discussing and deciding how to make veterinary medical associations more relevant and valuable to members and other stakeholders. Dean’s research findings informed our dialog around environmental factors and implications for association strategy – and we discussed and decided on solutions pertinent to VMAs that were captured for the creation of a white paper that will be shared with program participants and VMAE members who register for on demand access.  This program is informed by research findings, facilitated by an experienced and expert guide, and focused on practical outcomes and take-aways.

The virtual conference was held on three successive days – Wednesday through Friday, November 4-6 – from 1-5 PM daily Eastern time. All sessions were recorded for on-demand access (and even if you can’t attend the virtual live sessions you’ll want to register so that you have subsequent access to the content).

Featured Speaker

Dean West is the founder and president of Association Laboratory Inc. He leads client engagements and is a frequent speaker and facilitator for national and global association leadership meetings.

Dean is a former association executive with experience as executive director, chief operating officer, and chief financial officer for both national and international membership organizations. He has been a consultant to the association community since 1992, and has provided services to hundreds of state, national, and international organizations.

Dean is a nationally recognized expert in association management. He is a Fellow of the American Society of Association Executives. He authored the chapter on Membership Research for the ASAE book, Membership Essentials and the chapter on Marketing Professional Development Programs in the ASAE book, Core Competencies in Professional Development.

Mr. West is an experienced volunteer leader familiar with the demands of volunteer leadership. He is Past Chairman of ASAE’s Professional Development Council and has served on the ASAE Membership Council and the Editorial Board for the ASAE & the Center for Association Leadership Journal of Association Leadership. He is a former member of the Board of Directors for the Association Forum of Chicagoland.

“I hope we remember 2020 as the year we became the best version of ourselves. Our most innovative, adaptive and resilient selves. A community that refuses to back down from the challenges we face.”

— Dean West