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VMAE | Live! is all about connecting our special network for input, insight and inspiration while exploring association management and professional issue topics. What began as monthly webinar series has now evolved into webinars, town halls, new member orientation, and VMAE Strategic Initiative Partner webinars.

See PropFuel in Action: How Veterinary Medical Associations Are Turning Member Engagement Into Action

Wednesday, September 9, 2026 – 2:00 PM Eastern

What if, instead of sending more email, your association asked members one good question at exactly the right time and then acted on the answer?

That’s the idea behind PropFuel. In this live demonstration, you’ll see how veterinary medical associations and other associations are using the platform to better understand member intent, uncover hesitations, and encourage action at key moments throughout the member journey.

You’ll get a look inside the platform, see real campaign examples, and learn how associations are using PropFuel for renewals, event registration, new member onboarding, win-backs, and more.

If you’ve been looking for new ways to engage members beyond traditional email communications, this will be a great opportunity to see what’s possible and ask questions along the way.

Presenter

Bruce Rosenthal

Bruce Rosenthal is a strategic advisor, consultant, and educator with over 20 years of experience advancing corporate sponsorship and partnership programs for associations and not-for-profit organizations. He helps organizations boost revenue, enhance member value, and ensure long-term sustainability. Bruce specializes in program evaluation, competitive analysis, package development, pricing, prospecting, implementation strategies, and training. He is the author of the book Mastering Association Corporate Sponsorships and a recognized thought leader on strengthening association-corporate relationships.

Valerie C. Marcano, DVM, PhD, Dip. ACPV

CEO & Board of Directors Co-Chair

Pawsibilities

Dr. Valerie Marcano is an international speaker published in multiple peer-reviewed journals as well as an entrepreneur advocating for health and belonging in veterinary medicine. In 2020, Dr. Marcano co-founded the 501(c)3 nonprofit Pawsibilities Vet Med and in 2022 she founded ValCri Consulting LLC. Pawsibilities Vet Med is a nonprofit that aims to increase recruitment and retention of individuals from underrepresented and marginalized communities to the veterinary profession. ValCri Consulting LLC is a firm offering consultations in poultry health as well as diversity and belonging. Dr. Marcano is the chair of the Diversity and Inclusion Committee of the American Association of Avian Pathologists and a member of the Commission for a Diverse, Equitable, and Inclusive Veterinary Profession of the American Veterinary Medical Association and the Association of American Veterinary Medical Colleges.

Ryan Tibbitts

Director of Marketing, Communications, and Engagement

Minnesota VMA

Ryan Tibbitts has been with the MVMA for the past two and a half years and is the association’s Director of Marketing, Communications and Engagement. On top of his day-to-day marketing and communications duties, he is the staff lead on a number of committees and task forces including the Diversity, Equity and Inclusion Action Team, the Power of Ten Leadership cohort and is the student liaison with the University of Minnesota College of Veterinary Medicine.
Recordings of Previous Sessions

Stop Selling Sponsorships: How to Build Year-Round Partnerships with a Marketing Agency Approach

August 11, 2026

Download slides

Diversifying the Veterinary Pipeline of the Future

June 6, 2024

The Why and How of Strategy for a VMA

July 15, 2021

July Presenter Slides and Templates

Veterinary Managers:
Adding Value to Create Better Veterinary Practices

October 15, 2020

What is a Socially Conscious Community?

August 6, 2020

Slide Deck

Sustaining the Human-Animal Bond During Hospice Care

February 20, 2020

Slide Deck

Influence: The Biggest Challenge in Leadership

January 16, 2020

Randy Hall Slide Deck

Animal Emergencies: What Have We Learned about the VMA’s Role?

November 21, 2019

Dr. Hess Slide Deck

Kim Pokorny Slide Deck

Chris Copeland Slide Deck

Animal Emergency Initial Response Field Guide

Reframing our View of Veterinary Work — Calling or Career?

October 17, 2019

Slide Deck

Four Tips to Help Your Members Reduce Team Turnover

September 19, 2019

Slide Deck

Successful Associations Know When To Say No

August 15, 2019

Slide Deck